Sales and Engineering solutions for manufacturing.
Engineering-Led Business Development for Japanese OEM Supply Chains
Sales and Engineering solutions for manufacturing.
About Zielinski and Associates, LLC
Who We Are
Our Approach
Our Approach
At Zielinski and Associates, LLC, we focus on business development and engineering support for manufacturers seeking to enter or expand within the Japanese OEM supply chain—specifically targeting Honda and its Tier 1/Tier 2 ecosystem. With over 30 years of experience in the North American and Japanese manufacturing sectors, we understand
At Zielinski and Associates, LLC, we focus on business development and engineering support for manufacturers seeking to enter or expand within the Japanese OEM supply chain—specifically targeting Honda and its Tier 1/Tier 2 ecosystem. With over 30 years of experience in the North American and Japanese manufacturing sectors, we understand the technical rigor, communication style, and relationship-building required to successfully win and sustain business with Japanese customers.
Our team has a proven track record of helping companies localize engineering capabilities, adapt to Honda’s supplier expectations, and navigate the nemawashi-driven decision process essential for gaining trust and approval within Japanese organizations. Beyond initial introductions, we guide partners through technical validation, supplier audits, RFQ alignment, PPAP expectations, and program lifecycle management, ensuring readiness not just to quote—but to secure long-term production awards.
We combine engineering fluency with strategic business development, ensuring that product development, manufacturing processes, and commercial positioning reflect the monozukuri mindset of quality, precision, and continuous improvement valued by Honda and other Japanese OEMs.
Whether your goal is to become a new supplier to Honda in North America, deepen existing relationships in Japan, or align your engineering and commercial positioning to Japanese standards, we provide the technical guidance, cultural insight, and industry network necessary to accelerate your entry and long-term success in this highly disciplined market.
Our Approach
Our Approach
Our Approach
Success in the Japanese OEM supply chain—especially with Honda—requires more than a generic sales effort. It demands a strategic, engineering-led market entry process that respects technical expectations, purchasing logic, and the relational cadence shaped by nemawashi and long-term trust building.
Our approach begins by deeply understand
Success in the Japanese OEM supply chain—especially with Honda—requires more than a generic sales effort. It demands a strategic, engineering-led market entry process that respects technical expectations, purchasing logic, and the relational cadence shaped by nemawashi and long-term trust building.
Our approach begins by deeply understanding your manufacturing capabilities, process strengths, and value proposition through the lens of Honda’s supplier evaluation criteria. From there, we align your engineering messaging, quality positioning, and commercial strategy to resonate with the monozukuri-driven priorities of Japanese OEM and Tier suppliers.
Rather than pushing a one-size-fits-all sales strategy, we engineer a market-facing narrative and engagement plan designed to earn technical credibility first, followed by commercial traction. Through targeted introductions, structured technical dialogues, and supplier positioning support, we help ensure that your capabilities are presented in a way that aligns with how Honda makes decisions—not just how Western markets typically operate.
Whether the goal is to enter the supplier network, expand awarded business, or transition from prototype supplier to production-level partner, our method is built for long-term positioning, operational readiness, and sustained supplier relationship development.success.
Our Team
Our Approach
Our Team
Zielinski and Associates, LLC, is dedicated to advancing business development and engineering partnerships within the Japanese manufacturing ecosystem, with a special focus on supporting the standards set by OEMs such as Honda and their extended supplier networks. Our team of experienced sales engineers brings decades of technical depth
Zielinski and Associates, LLC, is dedicated to advancing business development and engineering partnerships within the Japanese manufacturing ecosystem, with a special focus on supporting the standards set by OEMs such as Honda and their extended supplier networks. Our team of experienced sales engineers brings decades of technical depth across injection molding, stamping, additive manufacturing, plastic plating, and complex assemblies, enabling us to align with the spirit of monozukuri — the relentless pursuit of craftsmanship, precision, and continuous improvement.
We understand that success in the Japanese market goes beyond technical capability — it requires nemawashi, the deliberate and respectful process of building consensus, trust, and long-term alignment with stakeholders. Leveraging this approach, we work closely with engineering, procurement, and quality teams to ensure that every proposal, prototype, and production solution is culturally attuned, thoroughly validated, and strategically positioned for acceptance within Japanese decision-making frameworks.
Our role extends beyond representation — we serve as a technical and commercial bridge, helping global manufacturers meet Honda-level expectations of quality, communication discipline, and continuous kaizen. By combining engineering excellence with relationship-focused business development, we help clients strengthen supplier status, expand program awards, and increase competitiveness within the Japanese Tier 1 and Tier 2 supply chain landscape.
WHO WE WORK WITH
